Shape and dimensions of the loyalty cards are binding predefined with the international ISO standard 7810 (ISO = International Organization for Standardization). Nevertheless you are quite free by taking the choice of material, type of production process, imprinting and terms. In Germany most popular cards, the ec-cards and credit-cards, are made of plastic almost everytime. They are built multilayered with a printed film inside the loyalty card under the crystal clear and high glossy laminated foil. Almost every card by SmartLoyalty AG are produced with this classical method. The result of this poducing process is a high-quality loyalty card that is suitable for all conventional upgrading- and personalization methods.