 When you were a small child how did you fancy yourself the paradise?
Books, lots of toys, coloured pencils and sweets? All this you will find at „Samkats“ in Luxembourg. In the lovely town of Echternach Claudine and Stephen pursue this childrens paradise.
 „We always must offer our customers something special“, says Stephen the owner. “There are always special actions from the discounters surrounding us. We can’t avoid customers buying there. But with our loyalty card we remind them of the fact that we are the experts. Since we introduced that card we were able to retrieve a lot of our old customers“!
„We do this through a generous bonus. Our clients get a bonus from 3% to 10%. However the customer must spend minimum 400 Euros to receive the highest bonus. And before we introduced the card we already had to offer them a 10% rebate,” says Stephen. “And that did cost us much more than the 10% bonus,”, mentions Stephens wife Claudine who is in charge of the shops budget. “With our new loyalty card we already had lots of families here which have fulfilled all their wishes together in order to reach the highest bonus.”
 „We didn’t even have an advertiser. Just a simple sticker on the shop-window and a display with the card application form was enough to win more than 600 card holders during the four weeks“.
„Even our colleagues got curious because of this. During the last month we had a lot of visits from them in our shop because they heard about the success of our card.
This wasn’t without implications. Already in the next month the card shall be implemented in the whole town of Echternach”.
 When all children have left the shop there always remain two. Sam and his sister Katrina the children of the shop owners. Whilst their parents are reminding with small cards to the big wishes the children are able to say “good bye” in four different laguages.
Small things…special impression!
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