"Our Kid`s shop is surrounded by three competitors", the attractive business employer Cornelia Mayor tells us. Her tastefully shop is situated in the best location - the fashionable Wilhelmsraße in Wiesbaden (Germany).
Argument for the frequent customers
"We sell high-quality products of Bogner and Ralph Lauren. I required an additional argument for my regular customers to buy the better - but also the more expensive quality", the boss admits frankly.
"While my competitors give already discount on their products, I can make my customers happy with promotions and special points. (...) this is more reasonable, because only about 20% of our customers redeem their points. I hope that will continue.
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