There are a lot of nice hotels in the well known ski resort Saalbach-Hinterglemm. One of them is the Sporthotel “Ellmau” directly at the flood light ski trail.
„Many of our customers we see just once or after a couple of years again even if they are travelling for skiing every year“, says the owner family Schwabl. „This is not because they don’t like our hotel or our service is bad. No it is because there are so many nive hotels all over Austria. That why we have been thinking about how we could bind these customers to our hotel.“
How the card is operated:
„Every hotel guest receives the VIP-Card for free including a value which is worth 1% of his holiday. In the whole hotel points can be collected in the different departments.
So the customer receives points in the restaurant as well as in the SPA...“ explains the owner.
„If a customer stay for two weeks he earnes a lot of points. But because we want the customer to come for second or third time he only can redeem those points during his next stay.” says Schwabl.
On the website exclusively developed fort he hotel the customer can check his points and already start to think how he will spend his points during his next stay.
He can decide if he prefers a rebate on his next holiday or we wants to redeem his points in the restaurant or SPA during his next stay.
„We are convinced that we have done the right Stepp in order to bind our customers. The first ten customers already booked their next stay when they left our hotel. I am sure they won’t have done this if they didn’t have the VIP-Card.“ the owner is sure about.
Small card – great effect!
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