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 "Our hairdressers shop is surrounded by three competitors", the attractive business employer Maria Schütter tells us.
“Due to that we had to do something. First of all we implemented a mobile hairdressing service. Second and most effective thing was the implementation of a loyalty system, “ means her partner Michaela. Their tastefully shop is situated in the best location of Schladming.
Argument for the frequent customers
"We offer high-quality hair styles and sell high quality hair care products. We re quired our regular customers to buy the better - but also the more expensive quality,” the boss admits frankly. "While my competitors give already discount on their products, I can make my customers happy with promotions and special points. (...) this is more reasonable, because only about 20% of our customers redeem their points. I hope that will continue."
Since we implemented the loyalty system the number of new customers has also increased. That is why every of our frequent customers who brings us a new one receives a free hair cut,” says the clever and charming Maria.
"We also have a lot of very nice foreign customers. I cooperate with the four well-known hotels in the surrounding area.
There are our customers cards displayed though only a reasonable syntatic dummy.
Are the customers in my shop, they`ll get the real “einfach & anders” Card. This card has more effect than a handbill..."
„Overall we can say that the implementation of the system was very successfull and give us a good advance to our competitors,” the both ladies agree.
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