the intelligent premium system
It is the customer who breathes life into the customer-card system.
And there is one thing he wants above all others: the premium! The
choice of the right premium is therefore essential.
The Ecovalue system is a clever link between a fully developed
premium system and the intelligent customer card. If the customer's
'hunter and gatherer' instinct is anderstood, an interlocking concept
can achieve a number of effects:
Range
The premium comprises high-quality products, which can be expanded
into a wide range. The customer's hunting and collecting instinct
is strengthened by the fact that he can chase many premiums and
enjoy the triumph of grabbing the booty several times.
Campaign
The premium campaign can be limited. A number of parameters are
involved. The level is precisely calculated so that the customers
can get the premium, but you have to concentrate on your sales activities
and your business in order to complete the range within the limited
length of time.
Payment
Because of the great demand, the Ecovalue system offers only products
of high quality with a good relationship between price and value.
Through what the customer sees as a small additional payment, he
pays for the premium himself. Apart from the increase in turnover,
if the volume is sufficient there is a positive financing effect.
In the end, this contributes to the cost or even covers the cost
of the customer-loyalty system. The customer-loyalty effect is then
the icing on the cake, and free of charge to boot.
POS
The goods are stored and presented on display stands. The customer
can admire the premiums at the point of sale, and can reward himself
for his loyalty on the spot when shopping.
Combination
The premium is the motor. The card is the vehicle of the bonus system.
Awarding bonus points is quick and easy with the intelligent customer
card. At the same time, the card allows all the customer's purchase
data to be recorded electronically, permitting the evaluation, steering
and monitoring of the bonus system.
With EcoValue everyone gets
what he deserves: the customer gets the "booty" and you
the "loyal hunter".
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